Grey Poupon
The Society of Good Taste
In a time when brands were desperately trying to win new fans, we denied 35,000 of them.
To launch Grey Poupon's social presence, we created an exclusive society on Facebook: The Society of Good Taste, that granted membership to only a select few based on the "tastefulness" of their social activity.
Role: Sr. Art Director
Below are some stills from the Society of Good Taste application process. The Facebook app scoured the profiles of applicants, judged them on such things as museums visited and grammar, and then granted membership to the top sixty percent.
Besides having the opportunity to hobnob with other champions of good taste, members could enter to win prizes such as their very own monocle, a yachtsmen t-shirt and a chance to enjoy a limousine and driver for the weekend.
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