Grey Poupon
The Lost Footage
We re-introduced Grey Poupon to the world by building on its cachet in pop-culture
After a 15-year hiatus from advertising, we re-introduced Grey Poupon with a sequel to its popular 1980's ad. The following trailer aired during the Oscars and launched the "Spread Good Taste" brand positioning.
Role: Sr. Art Director
We turned the film into an interactive digital experience. By clicking on items within the film, viewers could win that item.
Prizes varied from the actor's tie, to stripped-off parts of Rolls Royce, to a laser-cut plaque from the car's sheet metal.
The campaign received rave reviews from many creative publications and awards show establishments
