Grey Poupon
Spread Good Taste
We crafted Grey Poupon's social channels to be a hub for everything tasteful.
Every social touchpoint was designed to further Grey Poupon's mission to "Spread Good Taste". From “Good Netiquette” to “Tasteful Trivia”, daily posts on Facebook, Twitter and Pinterest would serve to engage, entertain, and educate the audience, all designed with a tongue-in-cheek persona.
Role: Associate Creative Director
We brought the same persona and tone-of-voice to Twitter.
And Pinterest boards became collections of meme's and recipes.
