Moncler
Extraordinary Forever
An expedition into the brand’s seven decades of heritage
This NYC takeover campaign chronicles the brand’s seven decades of pioneering mountain history through highlights in its photographic archives. From Italian explorers on top of the world’s second-highest mountain K2 and the French ski team at the 1968 Olympic Winter Games in Grenoble to the celebration of its listing with a show at the Italian Stock Exchange, the pinnacles of Moncler and the breadth of its far-reaching ideas are told through compelling visuals captured across the globe.
Role: Group Creative Director
The NYC takeover featured strategically placed out-of-home projections that created a spectacle and drove traffic to the Moncler 70th Anniversary Exhibit.
The signature Chelsea Hotel experiential featured Moncler explorers ascending the hotel wall.