Zip
You Can Zip It
We launched a brand in a highly competitive market by leaning into passions and making finance fun
Zip, unlike other “Buy Now, Pay Later” players, is not tied to specific merchants and can be used anywhere to buy nearly anything. Our strategy was to lean into the differentiation and make people feel like Zip was everywhere, specifically leaning into passion areas that other BNPL providers were not playing in including travel, gaming and electronics.
Role: Creative Director
The brand launch film leveraged culturally relevant clips to highlight the range and fun you could have with Zip featuring up and coming music artist BBN$
Contextual pre-roll drove home the point that everything was "Zipable".
Creative and media worked together to put contextually relevant messages out there and hack media placements.
Two weeks post launch, in the cities in which we placed contextual OOH and digital media, brand awareness exceeded 12%, topping Quadpay’s maximum brand awareness prior to acquisition. The online campaign drew 654 million impressions, with 162 million of those watching the video to completion.