CA Lottery
Triple Jackpot Scratchers
We captured the feeling of winning three jackpots on a single ticket
We launched the campaign with a film that brought to life just that. And upped the ante even further with OOH, digital, social and a partnership with the NCAA March Madness tournament.
Role: Creative Director
These eye-catching gifs captured attention across social channels and digital banners.
Even OOH boards tripled the excitement.
From bus shelters to station domination to wallscapes, we tripled the message across California cities.
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