A clever spin on demographic acronyms shows how Schwab's financial plans can be highly-tailored to every unique need

Are you an Oink? A Timat? Or just a Dimp? Broad socio-economic acronyms do not reflect the nuanced financial scenario of a person. So we put a spin on these catch-all acronyms to show how Schwab's financial plans can be highly-tailored to every unique need.

Role: Associate Creative Director