We created a new channel for Opendoor by hijacking the MLS

Real estate listings all look very similar because every real estate site is pulling property listings from the same home listing service, MLS. Opendoor wanted a way to standout from the sea of competitors’ listings. So we hijacked MLS with thousands of custom staged property listings celebrating Opendoor’s home team, Phoenix Suns. The best part, these custom listings seeded their competitors’ sites without them knowing.

Role: Group Creative Director