Old Navy
Come Fun. Come All.
We revived Old Navy with quirky, unapologetic fun
Old Navy was on their third plus year of steady double digit decline. To revive the brand we got back to what made it great: a pop culture brand with great modern style and unapologetic fun. Bringing back all the fun characters and blast-from-the-past celebrities created tremendous buzz for Old Navy and led to record-setting sales throughout the year.
Role: Senior Art Director
We got the world's most renowned T to tell the world about Old Navy's reinvented, better fitting, softer and more stylish t-shirts.
How do you get people interested in a dull summer clearance? You get Jordan Knight to sing about it. Ladies and gentlemen: the first ever musical summer catalog featuring the cutest member of NKOTB.
This Back To School campaign even sparked an internet rumor that Jennie Garth and Luke Perry were dating
The holiday campaign reunited the Griswolds. And had a few special cameos too.